Determinants of exotic poultry breeds adoption by smallholder farmers in Gibe district, Hadiya zone, Ethiopia.

This study aimed to analyze farmers' opinions, its role to household welfare, and the factors that influence the likelihood and intensity of exotic poultry adoption among rural chicken producers. To attain this, 155 households were targeted for interview. To this end, a multistage sampling procedure was administered to select households. Accordingly, quantitative data was backed by the qualitative data so as to bolster its credibility. Thus, the qualitative data was obtained through focus group discussions and key informant interviews. The result revealed that for enhanced market demand of chickens and egg production capacity among other allied factors farmers were interested with its production though exposure to disease and predators, absence of rural vaccination services, and the need for more care were also identified as challenges of production. Furthermore, exotic poultry producers' get advantage over their non-exotic poultry producers as a result of the sale of eggs and a live chicken. The producers improved their diets notably for egg and chicken meat. This also implies that exotic poultry producers were better at food diversification than their counter part using the days recall method. The model output, on the other hand, showed that household size, farming experience, farm size, sex, off/non-farm income, livestock holding, distance to market, and access to credit service were all statistically significant at 1 %. The study suggests that focusing on key factors influencing the adoption and use of exotic poultry will help maintain and increase their adoption rates.