Abstract
Four dimensions (applied, analytic, general, conceptual) were selected from Baer, Wolf, and Risley's (1968) seminal article on the nature of applied behavior analysis and were monitored throughout the first 10 volumes of the Journal of Applied Behavior Analysis. Each of the experimental articles in Volumes 1 through 6 and the first half of Volumes 7 through 10 was rated on each of these dimensions. The trends showed that applied behavior analysis is becoming a more purely technical effort, with less interest in conceptual questions. We are using simpler experimental designs and are conducting fewer analogue studies. Although concern for maintenance is increasing, other forms of generality are being measured or analyzed less often. These trends are discussed in terms of a technical drift in applied behavior analysis.