Abstract
Growing concerns about pressures of global change on small-scale fishing communities have resulted in a proliferation of livelihood diversification initiatives linked to tourism. Where the focus is often on the role of financial, physical, and human capital in influencing the uptake of new opportunities, we argue for more consideration of the role of social capital. We implemented 157 household-level surveys in small-scale fishing communities in Papua New Guinea and modelled the influence of social and other capital assets on people's perceptions of how easy it would be to become involved in sportfishing tourism. Social capital had a stronger influence relative to other forms of capital, with perceptions of reciprocity and satisfaction with leadership being the most influential aspects. Based on these results, we stress the importance of developing strategies aimed at understanding, building, and maintaining social capital and related social dynamics when implementing livelihood diversification initiatives.