Abstract
Mainstream research on information theory within the field of living systems involves the application of analytical tools to understand a broad range of life processes. This paper is dedicated to an opposite problem: it explores the information theory and communication engineering methods that have counterparts in the data transmission process by way of DNA structures and neural fibers. Considering the requirements of modern multimedia, transmission methods chosen by nature may be different, suboptimal, or even far from optimal. However, nature is known for rational resource usage, so its methods have a significant advantage: they are proven to be sustainable. Perhaps understanding the engineering aspects of methods of nature can inspire a design of alternative green, stable, and low-cost transmission.