Abstract
The rapid growth of web streaming platforms in India has ushered in a transformative era in entertainment consumption, particularly among the youth. This comprehensive review explores the psychosocial and sleep effects of web streaming on the younger generation. Examining the impact on social interactions, mental health, academic performance, cultural identity, and sleep patterns, the study delves into the intricate dynamics shaping the lives of Indian youth in the digital age. Key findings reveal the subtle yet significant changes in face-to-face interactions, the emergence of virtual relationships, and the potential influence on stress, anxiety, and depression due to addictive binge-watching behaviours. Moreover, the review highlights the challenges to academic performance through disruptions in study habits and increased screen time. Cultural and identity influences, both in terms of representation and misrepresentation, are explored, emphasizing the need to analyze the portrayal of Indian culture in web content critically. The sleep effects of web streaming, including sleep deprivation due to late-night binge-watching and the consequences of blue light exposure on melatonin production, add a crucial dimension to the discussion. Technological solutions such as screen time limitations, parental controls, and educational programs promoting media literacy and responsible digital consumption emerge as potential coping mechanisms. In conclusion, the study provides a nuanced understanding of the complexities surrounding web streaming and its impact on the youth in India. The implications for policy and practice underscore the importance of a balanced approach to digital consumption. At the same time, a call to action emphasizes the need for collaborative efforts in promoting responsible digital habits among the youth.