Abstract
Government's proposal to construct the N2 Toll Road in the Wild Coast was lauded for its 'developmental agenda' in the historically neglected Wild Coast communities of the Eastern Cape province. This project, the government and business groups envisaged, would open up the coastal communities of the Eastern Cape and KwaZulu-Natal provinces to economic development of the region and the nation in general. However, the road project has equally been criticised by several local communities and environmental advocacy groups who associate the road with the controversial plan to mine titanium in the region and its anticipated social and ecological disasters. Using a qualitative research approach that utilised face-to-face interviews, focus group discussions, secondary data review and observations, the study found that different communities associate the project with high risks regarding their environment. CONTRIBUTION: The study was anchored on the cultural theory of risk perception, which helped in exploring how people's preferences differ in terms of how life should be organised, their perceptions of risk, and their responses to it.