Abstract
There is a limited awareness about the role of Sports and Exercise Medicine (SEM) among medical as well as nonmedical fraternity beyond just management of sports injuries. SEM professionals play a significant role in healthy general population and illness by designing and implementing specific primordial, primary and secondary preventive activities against the lifestyle disorders through exercise. In amateur and professional sports, they provide scientifically sound advice to enhance performance and prevent injuries through pre- and rehabilitative techniques. In the Armed Forces personnel, SEM has a special role beyond these to assess fitness for battle physical efficiency and also enhance the performance in various physical activities of military nature. Scientifically sound professionals in this field can help build a strong army and a healthier nation.