Abstract
PURPOSE: This study aimed to identify distinct subjective viewpoints regarding the perceived effects of energy drink consumption among South Korean male high school students. METHODS: Using Q methodology, a concourse of statements was developed through interviews and literature reviews, and refined into 35 Q samples. Forty male high school students were recruited via snowball sampling to reflect diverse consumption patterns and attitudes. Participants sorted the Q samples using a forced distribution procedure. Data were analyzed using the PC-QUANL program. RESULTS: Four distinct groups of male adolescents were identified based on their perceived effects of energy drink consumption: (1) effect-oriented experience sharers, (2) ambivalent recognizers of experience, (3) alternative-seeking evaluators, and (4) emotionally reactive responders. These groups' perceptions were shaped by peer influence, personal consumption experiences, and levels of self-regulation. CONCLUSION: By typifying the subjective perceptions of Korean male high school students regarding energy drink consumption, this study provides a foundational understanding of how adolescents interpret and respond to such health behaviors. These insights can guide the development of tailored health education programs that address the unique needs and attitudes of each group.