Abstract
During the COVID-19 pandemic, learning management systems have become the primary channel for lecturing and learning in higher education contexts. The present study investigates the development of user acceptance behavior toward a learning management system through use of the extended technology acceptance model. Moreover, this research identified differences between faculty and student behavior in a university environment. Based on a quantitative approach, the analysis results revealed that the main triggers of user acceptance behavior are self-efficacy, enjoyment, and computer anxiety. This study also documented the different influencing factors between faculty members and student groups, respectively. This work is expected to add to existing knowledge and help guide those working in higher education settings to establish more effective strategies for the optimization of learning management systems.