Abstract
The aim of this narrative review is to document an understanding of cricket coaching in the context of South Africa and recognise the importance of technology and innovation for cricket (and sports in general) in the context of the fourth industrial revolution. In addition, an understanding of the evolvement of batting and factors contributing to successful batting as well as the links that exist between coaching manuals, coaching practice, skills and the individual player are outlined. Furthermore, tangible examples of technological and innovative applications that can be used to advance cricket coaching in the modern era are discussed.