Abstract
In this study ticket prices to Swedish opera houses and symphony orchestra concerts are compared to wages during the 1898-2019 period. Both wages and ticket prices have increased continuously. The same kind of policy objectives concerning social inclusion of disadvantaged groups that were established in the beginning of the twentieth century is still proclaimed. The most favourable ticket pricing policies for buyers were used in the decades around the first national Cultural Policy Act from 1974. The study shows that ticket price levels have risen thereafter to a level much less favourable for low-income workers. Managements do use some price discrimination tactics. However, they do it uniformly for all events. They now focus on the promotion of special, 'popular music'-based events as a response to social inclusion directives. The idea is that attending such performances will make visitors interested in the normal repertoire, as well. The choice of high-level ticket prices for the traditional content means that the standard audience remains monocultural.