Abstract
The aim of the study is to identify the factors that influence innovation activities associated with business management, known in the academic world as organizational innovation. Data was gathered by administering a survey on the managers or owners of hotels in the province of Santa Elena, Ecuador. Three components of organizational innovation were analyzed: methods of organizing job positions, work organization practices and management of external relations; all of which were tested with both internal variables (individual and structural characteristics) and variables external to the firms.