Abstract
Athletes today face a multitude of competing voices with health claims and products to enhance performance. This has led to both confusion and misconceptions about healthy dietary practices for athletes. Research has demonstrated that athletes do not understand the recommended nutritional requirements necessary for health. Further, improper study methods and research design can create and propagate misconceptions about how athletes view their own health and personal sacrifices. These misconceptions not only influence attitudes and recommendations by healthcare providers and coaches but can also affect legislation. Healthcare providers, coaches and trainers have the opportunity to positively influence healthy nutritional lifestyles in athletes. Research has demonstrated that the balance of expert power and referent power have been shown to emphasize personal empowerment and long term change.