Abstract
Cosmetic procedures are a trending topic on social networks. Many users share their experiences and knowledge but also promote procedures whose effectiveness and validity have not been proven, making them seem effective in the collective imagination through the viral effect they generate. Here, we describe a second-surface-degree burn all over the breast print caused by a non-standard aesthetic procedure popularized on social networks: the PlasmaPen Fibroblast (Sefton, United Kingdom).