Abstract
Gene-culture coevolution (GCC)-an ambitious synthesis of biological and social sciences is often used to explain the evolution of key human traits. Despite the framework's broad conceptual appeal however, empirical evidence is often perceived as limited to a few key examples like lactase persistence. We argue this apparent gap between theoretical appeal and empirical evidence stems from conceptual ambiguities regarding the scope of relevant gene-culture interactions. Drawing on recent work in animal gene-culture coevolution and human genomics, we propose a "broad" approach that formally incorporates drift and migration alongside natural selection. This builds upon and subsumes the existing "narrow" framework focused on selection. Through case studies of skin pigmentation evolution and gift-exchange network influences on genetic variation in Melanesia, we demonstrate how cultural factors shape both adaptive and neutral genetic variation and population structure. This integrative perspective accommodates diverse empirical findings while opening new avenues for research in human evolution.