Abstract
BACKGROUND: Micronutrient powder (MNP or Yingyangbao, a dietary supplement that contains multiple vitamins and minerals) programs can reduce the risk of anemia among children. One such program in China distributed free MNP to children aged 6-24 months in poor rural areas. However, there are indications that the generation of primary caregiver (i.e., parent or grandparent) may influence MNP feeding behavior. The purpose of this study was to investigate the prevalence and influencing factors of effective MNP feeding behavior among parents and grandparents in a rural developing setting. METHODS: We conducted a cross-sectional study of 884 caregivers and children in formerly impoverished rural areas of Sichuan Province using multi-stage random sampling. Data were collected on caregivers' MNP feeding behavior, their core perceptions and health beliefs about MNP, children's responses to MNP, MNP delivery patterns, and demographic characteristics. Influencing factors of parents' and grandparents' MNP feeding behavior were analyzed using two-level logistic regression. RESULTS: Total effective MNP feeding behavior rate among caregivers was 40.95%. Grandparents demonstrated higher MNP adoption than parents (χ(2) = 4.445, P = 0.035). After controlling for sociodemographic characteristics, grandparents were more likely than parents to achieve effective MNP adoption (OR = 1.360, P = 0.035); child's preference for MNPs (OR(parental subgroup) = 1.736, OR(grandparental subgroup) = 1.496; P < 0.050) and caregiver's self-efficacy (OR(parental subgroup) = 1.157, OR(grandparental subgroup) = 1.393; P < 0.050) were influencing factors of feeding behavior for caregivers of both generations. Parents were also influenced by perceived barriers to feeding MNPs (OR = 0.904, P = 0.040), while grandparents were more strongly influenced by child's discomfort to MNPs (OR = 0.240, P = 0.023) and caregiver's knowledge about MNPs (OR = 1.557, P = 0.014). CONCLUSION: Future efforts to improve the feeding behavior of caregivers in MNP programs both in China and abroad should improve children's preference for MNP by changing its composition and taste, and increase caregivers' feeding self-efficacy through health education. Moreover, parents should be taught to cope with time and ability barriers that may limit MNP adoption, while grandparents should be emphasized the importance and potential side effects of MNP.