Abstract
Accurately attributing user visits to specific Points of Interest (POIs) is a foundational task for mobility analytics, personalized services, marketing and urban planning. However, POI attribution remains challenging due to GPS inaccuracies, typically ranging from 2 to 20 meters in real-world settings, and the high spatial density of POIs in urban environments, where multiple venues can coexist within a small radius (e.g., over 50 POIs within a 100-meter radius in dense city centers). Relying on proximity is therefore often insufficient for determining which POI was actually visited. We introduce POIFormer, a novel Transformer-based framework for accurate and efficient POI attribution. Unlike prior approaches that rely on limited spatiotemporal, contextual, or behavioral features, POIFormer jointly models a rich set of signals, including spatial proximity, visit timing and duration, contextual features from POI semantics, and behavioral features from user mobility and aggregated crowd behavior patterns-using the Transformer's self-attention mechanism to jointly model complex interactions across these dimensions. By leveraging the Transformer to model a user's past and future visits (with the current visit masked) and incorporating crowd-level behavioral patterns through pre-computed kernel density estimates (KDEs), POIFormer enables accurate, efficient attribution in large, noisy mobility datasets. Its architecture supports generalization across diverse data sources and geographic contexts while avoiding reliance on hard-to-access or unavailable data layers, making it practical for real-world deployment. Extensive experiments on real-world mobility datasets demonstrate significant improvements over existing baselines, particularly in challenging real-world settings characterized by spatial noise and dense POI clustering.