Abstract
Father engagement in parenting programs is vital for positive child development and family wellbeing, yet fathers remain underrepresented in parenting programs. This study examines factors influencing fathers' participation using two discrete choice experiments. Experiment 1 identified key attributes affecting engagement, including program content, cost, and delivery modality. Experiment 2 refined these insights, showing a preference for cost-free, face-to-face programs with practical activities. Findings highlight the importance of addressing financial barriers; offering flexible, relevant content; and designing father-friendly programs to improve accessibility and inclusivity. By prioritising fathers' needs and preferences, parenting programs can better support child and family outcomes, fostering greater engagement and promoting equality across diverse family systems.