Abstract
BACKGROUND: Problematic TikTok Use (PTU) is a psychological condition marked by compulsive and excessive engagement with the app, often characterized by prolonged scrolling, content interaction, and seeking user feedback. METHODS: This qualitative study, conducted from February to March 2024, explored factors driving TikTok addiction, its consequences, and strategies for mitigation. Data were collected through in-depth interviews and surveys with 56 participants (23 men, 33 women). RESULTS: Thematic analysis identified key addiction-related factors, including excessive time spent on the app, emotional attachment, and cognitive rumination over viewed content. Women demonstrated a higher likelihood of developing PTU, particularly when using TikTok for over six hours daily and displaying significant emotional and cognitive ties to its content. Despite its addictive potential, participants acknowledged positive aspects of TikTok, such as its capacity to disseminate cultural, educational, and artistic content. However, negative effects, including procrastination, attention deficits, and exposure to harmful content, were also noted. CONCLUSION: This study highlights the dual nature of TikTok's impact, emphasizing the need for balanced use and targeted interventions to reduce addiction while leveraging its positive features.