Abstract
Policy Points Despite the goal of "all communities thriving," health equity-focused scientists and advocates have inadvertently made it easier for those "opposed to equity" to falsely convince many White communities that health equity-promoting policies and programs do not benefit them or their health. At a time when policy proposals and executive orders are likely to have major and potentially unjust impacts on the health and well-being of US communities, including White communities, it is crucial that health equity-related definitions, measurement, framing, and community engagement efforts build narratives, messages, and relationships that allow more people to see themselves in the health-equity tent.