Abstract
The article discusses how the increasing number of self-help books for single mothers is meeting the demand for positive narratives about their experiences, which are often stereotyped in the media. The books offer a powerful tool for self-reflection, and content analysis reveals semantic strategies that authors use to construct, negotiate, and reframe single motherhood. The authors aim to challenge societal expectations and redefine what constitutes a family. There are still conflicting messages that perpetuate negative stereotypes and stigmas about single mothers, propelling identity negotiation. The seven principal semantic strategies applied in the texts include reframing, renaming, normalization, direct or indirect confrontations, distinctions, self-labelling, and vernacular. By using semantic strategies, authors aim to empower single mothers, challenge negative stereotypes, and create a sense of community. While there are limitations to the self-help genre, it remains a powerful tool for self-reflection, self-empowerment, and the construction of identity.