Abstract
Cognitive scientists have paid very little attention to magic as a distinctly human activity capable of creating situations that are considered impossible because they violate expectations and conclude with the apparent transgression of well-established cognitive and natural laws. This illusory experience of the "impossible" entails a very particular cognitive dissonance that is followed by a subjective and complex "magical experience". Here, from a perspective inspired by visual neuroscience and ecological cognition, we propose a set of seven fundamental cognitive phenomena (from attention and perception to memory and decision-making) plus a previous pre-sensory stage that magicians interfere with during the presentation of their effects. By doing so, and using as an example the deconstruction of a classic trick, we show how magic offers novel and powerful insights to study human cognition. Furthermore, live magic performances afford to do so in tasks that are more ecological and context-dependent than those usually exploited in artificial laboratory settings. We thus believe that some of the mysteries of how the brain works may be trapped in the split realities present in every magic effect.