Abstract
Current approaches to A/B testing in networks focus on limiting interference, the concern that treatment effects can "spill over" from treatment nodes to control nodes and lead to biased causal effect estimation. In the presence of interference, two main types of causal effects are direct treatment effects and total treatment effects. In this paper, we propose two network experiment designs that increase the accuracy of direct and total effect estimations in network experiments through minimizing interference between treatment and control units. For direct treatment effect estimation, we present a framework that takes advantage of independent sets and assigns treatment and control only to a set of non-adjacent nodes in a graph, in order to disentangle peer effects from direct treatment effect estimation. For total treatment effect estimation, our framework combines weighted graph clustering and cluster matching approaches to jointly minimize interference and selection bias. Through a series of simulated experiments on synthetic and real-world network datasets, we show that our designs significantly increase the accuracy of direct and total treatment effect estimation in network experiments.