Abstract
Drawing on previous literature on dynamic capability view (DCV), we examine the effects of data analytics capabilities (BDAC) on organizational ambidexterity and the paradoxical tensions between exploration and exploitation in the Malaysian banking sector. Although banks are often considered as mature commercial organizations, they are not free of issues concerning technological advancement and organizational changes for long-term competitiveness. Through statistical analysis by using data from 162 bank managers in Malaysia, it is confirmed that BDAC positively influences the two contradictory aspects of organizational ambidexterity (i.e., explorative dynamic capabilities and exploitative dynamic capabilities), and explorative dynamic capabilities also mediate the positive relationship between BDAC and exploitative marketing capabilities. The findings provide meaningful insights to researchers and bank managers on how to obtain sustainable competitive advances in the current digital era.