Abstract
Wound care manufacturers, hospital outpatient wound care provider-based departments, physicians, and other qualified health care professionals often underestimate the time and energy that should be devoted toward the components of reimbursement (coding, payment, and coverage) that pertain to their technology and their businesses. In addition, they often attempt to leap the reimbursement hurdles by themselves. This article (1) describes the value of using a team to obtain adequate and correct reimbursement and (2) emphasizes the wisdom of engaging reimbursement strategy experts, key opinion leaders, professional medical specialty societies, Medical Advisory Boards, and revenue cycle personnel early in the development cycle of new products and in the creation of outpatient wound care businesses.