Abstract
WHAT IS ALREADY KNOWN ABOUT THIS TOPIC? To protect the health of young people from the harmful impacts of electronic cigarettes (e-cigarettes), China has enacted various policies and regulations since 2018. As of October 1, 2022, the Electronic Cigarette Management Measures were put into action. They prohibited the sale of flavored e-cigarettes, permitting only those of plain tobacco flavor to be sold. WHAT IS ADDED BY THIS REPORT? The illegal market for flavored e-cigarettes, often disguised as milk tea cups, cola cans, and violent bear images, continues to flourish. There is an increased need to bolster support for the prohibition of flavored e-cigarettes and enhance public awareness of associated regulations. WHAT ARE THE IMPLICATIONS FOR PUBLIC HEALTH PRACTICE? To advance the health of China's youth, it is crucial to improve the implementation and understanding of e-cigarette policies and guidelines.