Abstract
As the first of 15 Healthy China initiatives, the Health Education Initiative has the crucially important goal of improving citizens' health literacy. There are two key activities in the initiative for improving health literacy. The first is to establish a mechanism for dissemination of health sciences knowledge through development of national and provincial databases of health sciences expertise and a national resource of accessible health knowledge. The second is to establish a health education and health promotion performance evaluation mechanism for medical institutions and medical personnel. In this paper, we analyzed the content and strategies of these two health educational activities.