Abstract
Psychiatric disorders account for more years lived with disability globally than any other disease category. Currently, effective mental health treatments are variably deployed in community practice and patient outcomes are less robust than clinical trials. A major frontier in psychiatry is to develop strategies that increase the use of evidence-based assessment, prevention, and intervention approaches, galvanizing the new field of implementation science. In this Viewpoint, we argue that we must bring concepts from behavioral economics to implementation science to accelerate the reach and impact of psychiatric treatments.