Abstract
The effects of public posting on speeding behavior on an urban highway were assessed using a reversal design. During baseline the percentage of drivers speeding was measured with a concealed radar unit. During the daily posting condition a highway sign was installed which provided feedback on the percentage of drivers not speeding yesterday and the best record to date. This sign was then covered and reintroduced. Results indicated that the sign was effective in reducing speeding behavior. Furthermore, the effects were most pronounced in reducing the speeds of the faster drivers. Next, daily and weekly postings were compared with the sign alone without numerical feedback: results revealed that the weekly posting condition was as effective as the daily posting condition, but that the sign had no influence when numbers were not posted. Finally, the weekly posting procedure remained effective during a 6-month follow-up condition.