Abstract
Fighting cocks were conditioned to emit a key-pecking response on a fixed ratio reinforcement schedule leading to the visual image of another fighting cock. In addition, the relative reinforcing properties of the visual reinforcer were compared with food and water reinforcers in a three-choice, non-reversible option situation. The relative reinforcing effects of mirror presentation and another rooster visually presented through a window, were compared. The mirror maintained a relatively lower response output.