Abstract
BACKGROUND: The GesundheitsregionPlus (https://www.gesundheitsregionenplus.bayern.de/) assessed measures for health promotion and primary prevention among pregnant women and young families in the area of Fuerth, Bavaria. Based on qualitative interview data, we derived a subject-orientated theoretical model of access routes to health promotion and primary prevention in the GesundheitsregionPlus area of Fuerth, Bavaria. METHODS: We interviewed seven experts and eleven pregnant women or mothers. We structured the interview data in conformity with the backward mapping method to investigate access routes to health promotion and primary prevention in the respective population. We conducted qualitative, structured content analysis to analyse the interview data. RESULTS AND CONCLUSION: The theoretical model of access routes identified three different levels of access to health promotion and primary prevention for pregnant women and young families in the GesundheitsregionPlus area of Fuerth, Bavaria. A first access route was the level of Enculturation, a second access route was the level of Motivation and a third access route was the level of Recommendation. The dominance of one of the three access routes can depend on boundary conditions such as the specific type of health promotion measure.