Abstract
OBJECTIVE: To describe the meanings that mothers of obese children attribute to eating habits in Morelia, Michoacán, Mexico. METHOD: Qualitative study, based on grounded theory and the premises of symbolic interactionism, conducted through semi-structured, individual, recorded and transcribed interviews, using intentional and theoretical sampling, with data analysis using the constant comparative method and the help of the ATLAS.ti software. RESULTS: There were fourteen mothers as participants, with an average age of 36 years old, 50% in a stable union and 71% with paid work. The emerging categories were: 1. Mothers feeding based on their children's tastes, emotions and preferences; 2. Mothers compensating their children with food; 3. Mothers dealing with emotions; and 4. Mothers working and having to delegate childcare. Significant changes in eating habits were identified, since women, simultaneously exercising the roles of caregivers and providers, opt for quick and easy-to-prepare meals, which are most often ultra-processed food. CONCLUSIONS: The meaning attributed to eating habits emerges from the social interaction that the mother establishes with her children and her partner, being constructed based on tastes and food preferences and interpreted as an act of love and care.