Abstract
The COVID-19 pandemic has abruptly transformed all social structures around the world, and coastal zones where tourist and fishing activities take place is no exception. Due to the sanitary measures, restrictions to travel and lock down periods, the tourist sector has been one of the economic sectors most affected by this health and economic crisis. However, it is not the only sector to have been affected, the fisheries sector, being highly dependent on the export market, has also suffered the consequences of this crisis. In this article, we aim to identify the main characteristics and key aspects of the fishing and tourist sectors in the states of Yucatan and Campeche, in Mexico, under pandemic dynamics. What are the organizational and governance structures that have been developed in response to this world phenomena? To answer this question, we conducted phone interviews and reviewed governmental and community actions. Results show that individual survival strategies prevail as a response to COVID-19, over community or governmental actions. There was limited coordination among the different governance structures, between the community and governmental levels. However, this crisis has also been a period of learning and innovation to implement adaptive governance structures to build resilience and a "new normal social reality".