Abstract
Organisations are consistently becoming more and more conscious about sustainability issues that are being raised on various platforms by regulatory bodies and other social activists. Digitisation of supply chains and other technologies like recycling has emerged as one solution that helps achieve sustainability goals by bringing more transparency into the system regarding emissions. Adopting these sustainability and digitisation-related technologies in the supply chain is a major issue, and there are many social issues related to their implementation and adoption. This study aims to identify social barriers to sustainable innovations and digitisation in the supply chain. A total of eight barriers are identified and analysed using BWM and DEMATEL methodologies. The results indicate that work-related circumstances and employment disruptions are the most prominent social barriers, which also influence other barriers. Organisations need to hire and train manpower in skills related to sustainable and digitisation technologies to secure their jobs and facilitate the adoption of these technologies in the supply chain.