Abstract
Demand forecasting is a scientific and methodical assessment of future demand for a critical product.The effective Demand Forecast Model (DFM) enables pharmaceutical companies to be successful in the global market. The purpose of this research paper is to validate various shallow and deep neural network methods for demand forecasting, with the aim of recommending sales and marketing strategies based on the trend/seasonal effects of eight different groups of pharmaceutical products with different characteristics. The root mean squared error (RMSE) is used as the predictive accuracy of DFMs. This study also found that the mean RMSE value of the shallow neural network-based DFMs was 6.27 for all drug categories, which was lower than deep neural network models. According to the findings, DFMs based on shallow neural networks can effectively estimate future demand for pharmaceutical products.