Abstract
Dispositional greed, characterized by the insatiable hunger for more and the dissatisfaction for not having enough, has often been associated with heightened impulsivity and excessive risk-taking. Despite its far-reaching implications in social sciences and economics, however, the exact neural mechanisms of how greed personality influences risk-taking are still ill understood. In the present study, we showed the correlation between subject's greed personality trait (GPT) score and risk-taking was selectively mediated by individual's loss aversion, but not risk attitude. In addition, our neuroimaging results indicated that gain and loss prospects were jointly represented in the activities of the ventral striatum and medial orbitofrontal cortex (mOFC). Furthermore, mOFC responses also encoded the neural loss aversion signal and mediated the association between individual differences in GPT scores and behavioral loss aversion. Our findings provide a basis for understanding the specific neural mechanisms that mediate the effect of greed personality trait on risk-taking behavior.