Abstract
Background: Dermatology in healthcare is changed by technological advancements, patient awareness, and developing healthcare needs. In Saudi Arabia, choosing a dermatologist is influenced by various factors, including patient satisfaction, digital technology use, and the physician's characteristics and qualities. Purpose: The major aim of this research was to evaluate factors influencing patients' choice of dermatologists in Saudi Arabia, including past experiences, reputation, social media influence, and access to care. Methods: A comprehensive national survey was conducted in Saudi Arabia. The research included 1038 participants using stratified sampling, predominantly from the 18-25 age group (67.1%). The distribution covered all regions of Saudi Arabia, with a larger portion from the Central and Western regions. The survey included quantitative and qualitative questions, assessing factors such as previous experiences with dermatologists, the importance of physician reputation, the role of digital platforms, and access to care. The data were analyzed using the Statistical Package for Social Studies (SPSS 22; IBM Corp., New York, NY, USA), with continuous variables expressed as mean ± standard deviation and categorical variables as percentages. Results: Our study highlighted a strong preference for dermatologists based on previous positive experiences (95.3%) and reputable dermatologists (95.2%). Factors like social media presence were less influential. Demographics matter, with younger and female participants favoring female doctors. The education level affects preference factors like ads, and the convenience of their location holds minimal sway. Recommendations from peers and healthcare professionals carry significant weight in the decision. Conclusions: Positive patient experiences and professional reputation suggest that these are the factors that affect patients' selection of a dermatologist the most. The research findings indicated that while digital platforms are important for information dissemination, they play a minimal role in the actual selection process. The findings can guide dermatologists and healthcare policymakers in enhancing patient-centered care and adapting to evolving patient preferences in the digital age.