Abstract
This research analyzed farmers' acceptance to switch from rice to sugarcane farming and their support preferences in this regard using choice models. The results showed that farm size, crop conversion experience, sugarcane price, household asset and sugarcane price guarantee significantly influenced the farmers' land-use decisions in this regard. Farmers' concerns over cash flow and ability to access the sugarcane market critically decreased their likelihood to switch to sugarcane production. They were also less inclined to grow sugarcane when climatic conditions and soil fertility were favorable. Loan burden and unclear support policies were also a major hindrance. However, attractive sugarcane price along with price guarantee policy had a positive influence on the farmers' willingness to cultivate sugarcane. Farmers mostly prioritized sugarcane price guarantees in the first year, followed by low-interest credit support for production costs and harvesting and logistic services. This shows that effective policy solutions to encourage farmers to switch from rice to sugarcane production should incorporate capacity building, improve credit access, and implement price controls, particularly in the early stages of the transition.