Abstract
Maternal knowledge of neonatal danger signs and subsequent healthcare-seeking behaviors are critical for early intervention and reducing neonatal mortality. This study aimed to assess these factors among mothers attending the Immunization Centre at KMCH Hospital, Coimbatore. A quantitative approach with a descriptive design was employed. Fifty mothers were selected via convenience sampling and administered a structured questionnaire. This tool encompassed socio-demographic variables, obstetric history, and a 30-item assessment on maternal knowledge of neonatal danger signs and healthcare-seeking behaviors. Findings revealed that while 80% of mothers exhibited moderate knowledge, only 16% demonstrated adequate knowledge of neonatal danger signs. Factors influencing healthcare-seeking behaviour included maternal education, family income and access to healthcare services. Comparative analysis with previous studies underscored consistent patterns of moderate knowledge but highlighted regional disparities in healthcare access and socio-economic impacts. The study emphasizes the critical need for targeted educational interventions to enhance maternal awareness of neonatal danger signs and promote early healthcare seeking. Improving maternal knowledge and behaviour could significantly mitigate neonatal morbidity and mortality rates in Coimbatore and similar settings. Future research should focus on sustained behaviour change and broader implementation of educational initiatives to improve maternal and neonatal health outcomes.