Abstract
Selfie addiction is a behaviour involving excessive selfie taking and sharing to obtain validation and acceptance on social media and it has been understudied. We used a simple random sampling method to recruit 165 students who were assessed for selfie addiction behaviour using Selfitis Behaviour Scale (SBS) before and after undertaking lecture series about selfie addiction. Data shows a significant reduction (t=12.119, p=0.0001) in mean SBS scores post-test (38.35±10.69) when compared to pre-test (57.20±18.44). Female gender was significantly associated with intensity of selfie addiction behaviour pre-test (p=0.0001), number of selfies clicked per day (p=0.0001) and where the selfies are posted (p=0.007). Thus, acute selfie addiction behaviour was manifested by most students which reduced significantly with teaching strategies.