Abstract
Biobased composites offer unique properties in the context of sustainable material production as well as end-of-life disposal, which places them as viable alternatives to fossil-fuel-based materials. However, the large-scale application of these materials in product design is hindered by their perceptual handicaps and understanding the mechanism of biobased composite perception, and its constituents could pave the way to creating commercially successful biobased composites. This study examines the role of bimodal (visual and tactile) sensory evaluation in the formation of biobased composite perception through the Semantic Differential method. It is observed that the biobased composites could be grouped into different clusters based on the dominance and interplay of various senses in perception forming. Attributes such as Natural, Beautiful, and Valuable are seen to correlate with each other positively and are influenced by both visual and tactile characteristics of the biobased composites. Attributes such as Complex, Interesting, and Unusual are also positively correlated but dominated by visual stimuli. The perceptual relationships and components of beauty, naturality, and value and their constituent attributes are identified, along with the visual and tactile characteristics that influence these assessments. Material design leveraging these biobased composite characteristics could lead to the creation of sustainable materials that would be more attractive to designers and consumers.