Abstract
The inescapable influence of the internet and social media has fundamentally transformed human interaction and behavior, leading to a profound digital dependency in a constantly connected contemporary society. This narrative review explores the surge in internet and social media usage globally, driven by the proliferation of new applications and the ubiquity of smart devices. The evolving landscape of digital platforms, exemplified by the rise of TikTok and the multifunctionality of apps like LinkedIn and Notion, blurs the lines between virtual and physical realms, offering diverse avenues for engagement and interaction. Internet addiction, particularly prevalent among young adults, stems from the allure of instant connection and immersive virtual experiences, shaping behavioral patterns and consumption habits from an early age. Beyond individual boundaries, excessive internet usage poses a societal concern with far-reaching consequences, including detrimental effects on mental health, interpersonal relationships, and overall well-being. This review underscores the urgent need to address internet addiction as a pressing public health issue, highlighting its impact on brain regions associated with addiction and emotional regulation. Understanding the psychological impacts of internet and social media usage is paramount in addressing this prevalent problem, with research linking excessive internet use to various psychological struggles, including depression, anxiety disorders, and disordered eating patterns. As internet addiction increasingly affects daily life, this review explores the underlying causes and trends related to emerging applications. It also highlights the importance of promoting digital well-being and addressing the negative impacts of internet addiction on both individuals and communities.