Abstract
In the mid twenty-tens, many major food companies committed to sustainably source their priority ingredients, including North American commodity crops. With deadlines set for the decade's end, companies joined multi-stakeholder initiatives and developed standards, metrics, and other assessment tools to help them track and drive progress. In short, they embarked on the sort of corporate supply chain governance that agri-food scholars have long studied. But how would this governance happen, especially in the commodity supply chains where companies knew and controlled little about upstream production? Treating supply chain governance as not just a corporate undertaking but also the work of mid-level sustainability managers, this paper examines the practical skills and knowledge, or mētis, employed by managers in their efforts to win the support of colleagues, farmers, and other supply chain actors. This analysis provides insight into how and why food companies' approaches to governing agricultural sustainability have changed since they set their 2020 sourcing goals. More broadly, it highlights the contingent nature of their governance.