Abstract
This article considers how the development, promotion and adoption of a set of core values for web archives, linked to principles of "good governance", will help them to tackle the challenges of sustainability, accountability and inclusiveness that are central to their long-term societal and cultural worth. It outlines the work that has already been done to address these questions, as web archiving begins to move out of its establishment phase, and then discusses seven key principles of good governance that might be adapted by and embedded within web archives: participation, consensus, accountability, transparency, effectiveness and efficiency, inclusivity and legality. The article concludes with a call to action for researchers and archivists to co-create the core values for web archives that will be required if they are to remain a vital part of our cultural heritage infrastructure.