Abstract
Biochar is amongst a growing suite of approaches developed to address the climate crisis by removing carbon dioxide from the atmosphere; yet public awareness of biochar is low. In this situation, mass-media reporting plays an important role in making an issue public and in creating expectations about its risks and benefits. In British broadsheet newspapers, a promissory, future-oriented discourse on biochar has emerged that is rhetorically configured through, for example, evaluative adjectives, verbs, hyperbole, and allusions to literary and cultural symbols that confer a sense of mystique. Biochar is promoted as an almost magical fix, based on its ability to soak up and store carbon, improve soil health, increase crops yields, and reduce pollutants. Conversely, some of the possible negative aspects of biochar are couched in the form of sarcasm and parody, while others are made invisible. This sets biochar up as a moral good that the public ought to accept, rather than opening up a public debate about its risks and benefits. Engaging in a fine-grained rhetorical analysis of the way promises about biochar are constructed expands the methodological and empirical repertoire of the sociology of expectations and, in future, can be applied to the analysis of other emerging climate change technologies, especially those relating to carbon removal.