Abstract
Under the background of "Internet + Ice and Snow Tourism," the tourism industry has ushered in new development opportunities and external challenges. "Internet + tourism" breeds a new huge tourism market. This new market consists of netizens + purchasing power + purchasing desire. This paper mainly selects the integration of mobile ice and snow tourism and tourism and leisure industry as the main research subject, focusing on the in-depth study of the future development trend of the integration of ice and snow tourism and leisure industry and the mobile Internet industry. The analysis found that the tourism industry in the ice and snow area mainly has the following problems: the division of functional areas is not clear, there is a large gap between service innovation capabilities and industrial demand, and the level of industrial informatization is inconsistent with development goals and the lack of market service credit. On the basis of combining tourism Internet service platform and big data marketing experience, creatively propose to create a new development pattern of "one network, three places and one platform" for ice and snow tourism, promote the "Three New Coverage Projects" of the tourism network, and build a new cross-business cooperation mechanism of "Internet + Tourism"; rely on Internet marketing and publicity measures to enhance the development of tourism service integrity and other countermeasures; use Internet thinking to solve the problems of tourism industry development; and provide suggestions for the innovative development of the tourism industry in the ice and snow regions and the entire autonomous region. The implementation of these countermeasures predicts that the local economy will increase by at least 51.28%, so the development of the "Internet + ice and snow tourism" type industry in combination with the actual situation is not waiting.