Abstract
National fitness is a great strategy to cater to the development of the country, which is related to people's happiness and physical health, and is also an important condition for realizing a harmonious society. Constructing the public service system of national fitness is not only an important part of implementing the scientific development concept and building a harmonious socialist society but also a key task of China's sports system reform and system innovation in the new period. The cultivation and formation of the new sports consumption concept under the national strategy of national fitness is an important factor affecting the implementation of the national strategy of national fitness and is the fundamental way to accelerate the development of sports industry and promote sports consumption. In the current torrent of economic development, national fitness can not only ensure the health of the whole people but also promote the rapid development of sports industry and consumption, thus promoting the steady growth of China's economy. In this paper, under the national strategy of fitness for all, combined with the concept of "healthy China," the era implication and realization path of sports consumption concept are studied.