Abstract
Affect and cognition have long been treated as independent entities, but in the current review we suggest that affect and cognition are in fact highly interdependent. We open the article by discussing three classic views for the independence of affect. These are (i) the affective independence hypothesis, that emotion is processed independently from cognition, (ii) the affective primacy hypothesis, that evaluative processing precedes semantic processing, and (iii) the affective automaticity hypothesis, that affectively potent stimuli commandeer attention and evaluation is automatic. We argue that affect is not independent from cognition, that affect is not primary to cognition, nor is affect automatically elicited. The second half of the paper discusses several instances of how affect influences cognition. We review experiments showing affective involvement in perception, semantic activation, and attitude activation. We conclude that one function of affect is to regulate cognitive processing.