Abstract
BACKGROUND: The loss of cultural identity in the rural architecture of Rumicruz, Chimborazo, is a consequence of the adoption of generic models and unsustainable modern materials, which has affected thermal comfort and the connection with local traditions. This research proposes sustainable housing that combines vernacular and modern techniques, respecting both the environment and the community's needs. METHOD: Based on a mixed approach (qualitative and quantitative), the architectural, social, and environmental context was analyzed through a field diagnosis, literature review and critical observation. During this process, problems related to thermal comfort, housing deterioration, and the use of inadequate materials were identified. The proposal includes the use of mudbrick, stone, and concrete blocks, complemented with solar heating systems and energy efficiency, significantly improving thermal comfort compared to traditional housing. CONCLUSIONS: It is concluded that the proposal integrates cultural identity and sustainability, adapting traditional techniques to current demands. The bioclimatic analysis and design support the thermal comfort values, highlighting the relevance of designs adapted to the local context.