Abstract
Drawing on social exchange theory, this study investigates the serial mediation relationship between ecocentric leadership, green knowledge sharing, green ambidexterity, and organizational green innovation. Additionally, it examines the moderating effects of technological orientation. Data were collected from 623 hotel employees working in the Guangdong-China hospitality industry. The structural model was analyzed using Mplus 8.6 to test the proposed model. The results indicate that ecocentric leadership has a positive influence on organizational green innovation. This relationship is mediated by green knowledge sharing and green ambidexterity, individually and sequentially. Furthermore, the mediated relationship between ecocentric leadership and organizational green innovation, facilitated through green knowledge sharing, is moderated by technological orientation. The findings suggest that fostering ecocentric leadership and enhancing technological orientation for the hospitality sector can significantly boost green innovation. Hospitality organizations should promote green knowledge sharing and ambidexterity to drive sustainable practices and innovations. This study contributes to how ecocentric leadership influences organizational green innovation through green knowledge sharing and ambidexterity. It highlights the importance of technological orientation as a moderating factor, providing valuable insights for hospitality industry practitioners.